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Many Sellers Unprepared for Photo Shoots

January 6, 2022, | Realtor Magazine

Most home buyers shop for homes online and judge properties by the photographs before deciding whether to visit the properties in person. Yet, many home sellers don't make much effort to prepare for the photoshoot, according to a new study. More than half of 310 professional real estate professional photographers recently surveyed say home sellers are unprepared for photos to be taken of their property when they arrive, according to a survey conducted by HomeJab, a photography and visual production service firm for real estate.

“Agents may be assuming their sellers know what they need to do to have their home ready for a photoshoot,” says Joe Jesuele, founder and CEO of HomeJab. “But photography occurs very early in the listing process, and sellers may not realize what professional photographers need to make the right impressions.” What mistakes are homeowners making?

They may forget to clean up and leave out personal items, such as cellphones, purses, and drinking glasses. “That can detract attention away from what is important,” says Jon Biddle, a professional real estate photographer in Philadelphia. “Agents could do more to make sure they’re ready.”

Top 10 Tips for Staging a Home for Photos

November 30, 2015, | Justin Riordan, LEED AP

Ah, yes the beloved Top 10 list. If only life were that simple and any skill you ever wanted to learn could be perfected with just 10 easy-to-learn, neatly packaged tips. I can see it now… "The top 10 tips for removing your own brain tumor” or "The top 10 tips for raising the dead." Now don’t get me wrong -- I don’t think that having your house photographed is as complicated as brain surgery or necromancy but it is often best left to the professionals.

However, if you find yourself without a professional and needing to prepare your house for photographs either for a vacation rental, to sell it, or to just show off your new digs to friends and family, here are Spade and Archer's top 10 tips on how to best get’r done. 1. Design for the camera, not for the end-user

When putting together a space, we always think of the camera first. Will this angle look right, will it show off the best feature of the house? Will the light hit these items correctly? The good news is you have a camera in your pocket as you read this. When we stage a house for market, we are constantly taking photographs of it and looking at it through the camera lens. It helps us to see errors in symmetry, lighting, cleanliness, etc. 2. No more wrinkles

In real life, wrinkly sheets don’t make a lick of difference. You will still sleep the same and wake up refreshed, whether you iron the sheets or not. The camera, however, hates wrinkles and makes them look 100 times worse than they really are. Our best advice on this one is to use a professional steamer. The hot steam will take those wrinkles right out and makes the sheets, pillows, shower curtains, etc. all look perfect in the picture.

3. Light it up. Light can be your best friend or your worst enemy. If you don’t know how to control it, you are destined to fail. The time of day and weather conditions can make a huge difference on how well your space photographs. If the afternoon sun is blazing into your room throwing harsh shadows all over, the shot is destined to look “blown out” with areas as dark as night and as bright as a nuclear holocaust. To help combat this problem, look for the best time for indirect sunlight outside and inside your space. Cloudy days are perfect for this. It is also a great idea to turn on your interior lights and lamps, this will help to even out the lighting in the space.

4. Fluff the carpet. Sorry, fellas, this is not a euphemism for dining out. So often we see houses photographed with harsh vacuum lines or matted carpet that looks old and tired. The best way to fluff up your tired wall to wall is to use a broom. Running the broom over the top of the carpet in random directions will bring new life to a sagging floor textile.

5. Look beyond the window. It’s true enough you are photographing the interiors of your space but the outside of your windows will be seen in the photos. If there are piles of trash covered with blue tarps right outside your window, they are going to come through in the photos. Clean up the areas outside the window and make it visually quiet so it does not draw attention to itself. If the area can’t be cleaned up, consider a frosted film on the window.

6. Limit the color scheme. There are neutrals and there are colors. The neutrals are black, white, grey, brown, beige, cream, silver, and sometimes gold. You can put as many different neutrals in a room as you want. They can form a great base for your color. The colors are the rainbow: red, orange, yellow, green, blue, and purple. Colors must be used with great restraint. We endeavor to have only one "color story" per room. A color story might be blues or reds or colors of the peacock, or teal and yellow. If you have more than one color story per room, the photographs will start to look chaotic and visually noisy.

7. Rely on symmetry, repetition, rhythm. Symmetry, repetition, and rhythm can be found throughout nature and humans find them to be aesthetically pleasing. Symmetry can be found in most animals and insects. Repetition is why we find flowers so pleasing. Rhythm can be found in the ripples of a sand dune. A quick and easy way to make a space more aesthetically pleasing is to use these simple principles of good design.

8. Look at the problem from a different angle, then design for the best one. So often when I am first training a designer, they worry about every angle that a room will be seen from. I find them paralyzed by viable arguments, both good and bad, derived from seeing a space from two vantage points. I always tell them the same thing. What is the first impression going to be? Design for that view and the rest will fall into place. Figure out where the camera will most likely be and make every decision for the room based on that. Chances are, it will turn out great.

9. Hire a professional. It always makes me so sad when clients pay me lots of money to make their house beautiful then they run through with an iPhone and snap 16 horrible pictures of our beautiful space. I always wonder why they choose to spend thousands of dollars on staging and then value engineer (that is a euphemism for cheeping out) a photographer to save a couple of hundred dollars. My best advice is if you want great photographs, hire a great photographer.

10. Put down the toilet seat. The fact that this is even on the list is nuts … yet, I still see a picture of the bathroom with the toilet seat up at least once a month. Why not just hang up a sign that says, "I suck, so don’t buy my house. Seriously, I’m super lame.” It would be just as effective. 11. Get out of the mirror. There is really only one thing douchier than the toilet seat left up. It’s you holding an iPhone in the mirror. If you are still confused about how to best correct this error, refer to No. 10: Hire a professional.

12. Furnish the house, but don’t over decorate the cake. Empty houses are hard to see. Furniture provides scale, shows the use, and adds light to spaces. Without it, the space is just walls, windows, floors, and ceilings. It is important to show how the space is used and how big the space is. Once you have taken care of these items, then stop decorating. There is a point when the decoration is no longer about the house but more so about the decoration. Stop before you get there. So I see I have more than 10 tips for getting good photographs for your house. Honestly, I have about 4,000 more. I wish I could teach them all to you but then again, I would be teaching myself out of a job. Good luck out there, kiddos! Find more tips to prepare your home sellers for a photoshoot:

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